ENLIGHTENED EXPERIMENTATION THOMKE PDF

ENLIGHTENED EXPERIMENTATION THOMKE PDF

Enlightened Experimentation: The New Imperative for Innovation; Stefan Thomke ; Harvard Business Review, Feb. , pp. This article, by a Harvard. Harv Bus Rev. Feb;79(2) Enlightened experimentation. The new imperative for innovation. Thomke S(1). Author information: (1)Harvard Business . Enlightened Experimentation: The New Imperative for Innovation by Stefan Thomke Experimentation lies at the heart of every company’s ability to innovate.

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Today’s new technology might eventually replace its traditional counterpart, but it could then be challenged by tomorrow’s new technology. Combine New And Traditional Technologies Do not assume that a new technology will necessarily replace an established one.

When variability can’t be controlled, allow for multiple, repeated trials. New technologies such as computer enlghtened not only make experimentation faster and cheaper, they also enable companies to be more innovative.

The Essentials for Enlightened Experimentation

Experiments of lower fidelity generally costing less are best suited in the early exploratory stages of developing a product. Well-designed tests have clear objectives what do you anticipate learning? The challenges are managerial as well as technical: Consider using small development groups that contain key people designers, test engineers, manufacturing engineers with all the knowledge required to iterate rapidly.

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Parallel experiments en,ightened most effective when time matters most, cost is not an overriding factor, and developers expect to learn little that would guide them in planning the next round of experiments.

Usually, new and traditional technologies are best used in concert. Don’t forget the basics of experimentation. But achieving that requires a thorough understanding of the link between experimentation and learning. High-fidelity experiments typically more expensive wxperimentation best suited later enlibhtened verify the product.

Enlightened Experimentation: The New Imperative for Innovation. – Free Online Library

Also, mistakes often occur when you don’t control variables that could expermentation your ability to learn from the experiments. HBS associate professor Stefan Thomke explains. Learn about fresh research and ideas from Harvard Business School faculty. Interested in improving your business? Sign up for our weekly newsletter.

Remember that new technologies emerge and evolve continually. In the past, the high cost of experimentation has greatly impacted many firms’ ability to successfully innovate. Fail Early And Often, But Avoid Mistakes Embrace failures that occur early in the development process and advance knowledge significantly.

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Determine what enlightenned can be performed in parallel instead of sequentially.

Enlightened experimentation. The new imperative for innovation. – Semantic Scholar

The challenges are managerial as well as technical:. Organize For Rapid Experimentation Examine and, if necessary, revamp entrenched routines, organizational boundaries, and incentives to encourage rapid experimentation.

Acknowledge the trade-off between cost and fidelity. Do not assume that a new technology will necessarily replace an established one.